About Me
Secretary General, Finnish Academy of Science and Letters; Adjunct Professor of Communication at The University of Helsinki
I have acted as an advisor in the areas of media, organizational communication, reputation, and digital communication in both the private and public sectors. From 2001–2008, I acted as an editor-in-chief for Maine, a magazine published by the Finnish Association of Communications. I have published multiple practice-oriented texts.
I hold or have held many administrative positions and positions of trust in society. For example, I am a member of the scientific advisory board of the Foundation for Municipal Development (KAKS) and a member of the Finnish Athletics Federation’s Marketing and Communications Commission. From 2005–2006, I was a member of the Board of Directors […]
I have over ten years working experience as a professor in the area of communication and media studies. My experience in teaching and research is in the special fields of organizational communication and PR, digital communication, and—particularly of late—media studies. Lately, I have been investigating the relationships between corporate strategy, reputation and contemporary media.
Blog
Reputation ≠ Image ≠ Brand
The terms reputation, image and brand still pose confusion among scholars and especially those in the communication industry. However, the terms should not be applied interchangeably as they do not mean the same thing.
Tulevaisuuden johtaja
Säännöllisin väliajoin julkistetaan tulevaisuuden johtajan ideaalityyppi. Yleensä näissä kuvauksissa listataan ominaisuuksia tai taitoja, jotka ovat välttämättömiä tulevaisuuden menestyksekkäässä johtamisessa. Tuore ominaisuuslajitelma löytyy Tampereen yliopiston tutkimuksesta (Tienhaara, Lyytinen ja Kivistö 2016), josta uutisoi muun muassa Aamulehti. Meillä onkin polttava tarve tietää tulevaa. Erityisen muodikasta tulevaisuuden johtajan pohtiminen oli vuosituhannen vaihteessa, kun kaiken piti muuttua uuden ajan […]
Six House Rules for the Reputable Firm
One of the key messages throughout my new book The Reputable Firm with Jouni Heinonen is the importance of organization inner realm as a basis for reputable firm. In the book we underline many times the meaning of all organizational members as ambassadors of reputation. To pinpoint this, we sketched the ideal reputable firm from […]
Kristallipallo
Nyt kun olen uuden työn myötä ottanut hieman etäisyyttä intohimooni organisaatioiden viestintään, on hyvä hetki luodata viestinnän uutta vuotta 2016. Kristallipallossa näkyy, kas, kolme pointtia. Yritykset haluavat entistä enemmän tulosta myös viestinnältään. Yritykset lopettavat tekemästä viestinnässään, mitä heidän halutaan tekevän ja keskittyvät siihen, mitä niiden kannattaa tehdä. Yritysviestinnän vallankumousta julistavien on pakko lunastaa puheensa. Viime […]
Somedialization Is The New Name Of The Game
Legacy media and its power over the public mind have been seriously challenged by social media. As a vital outcome of the digitalization of communication, we have entered the era of somedialization.
From the Desk of My Guest: Can You Outsource Reputation?
From the desk of Prof. Saku Mantere: The topic I would like to discuss today reputation management, a topic which has been studied stateside for instance by such people as Charles Fombrun and Violina Rindova, and in Europe by Majken Schultz and others. I’d like to introduce a phenomenon which Pekka Aula, my co-author and I […]
“It’s a very small world and
reputation is all we got.”
R. Branson
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Pekka Aula 